SCARCITY OF ATTENTION IS THE DEFINING SOCIAL AND BUSINESS CHALLENGE OF OUR TIME.
"If Einstein were alive, he'd wake up tomorrow and spend the first couple hours of his day digging out his inbox and a bunch of Slack notifications. And we wouldn't have relativity."
– DREW HOUSTON, CEO, DROPBOX
ACCLAIM FOR THE ICONIST
2019 OWL AWARD WINNER
Outstanding Works of Literature
“The design world has always known the power of icons, but until now had little idea of how to get there. Mustard explains all in his brilliant book.”
— Clive Wilkinson, GOOGLEPLEX Architect and Workplace Design Pioneer, FAST COMPANY’s 100 Most Creative People and Master of Design
“The Iconist should be required reading for anyone endeavoring to communicate a message (hell, even just survive). Jamie’s approach will redefine how you think.”
— Derek Welch, Co-Founder BIG-GIANT, UNKL
“Mustard single-handedly shatters the mystique surrounding successful branding and disruption”
– REBECCA D. COSTA, Author, THE WATCHMAN’S RATTLE
