THE ICONIST
ACCOLADES & ENDORSEMENTS
“The Iconist has amazingly codified a set of laws that will get anyone to take a closer look at any creation.”
— Carl Arnese, ADIDAS Future Innovation
“FASCINATING.”
— PSYCHOLOGY TODAY
“I will never look at a single product or product line the same way again.”
— Hans Albing, UNDERARMOUR
“Standing out in today’s hypersaturated media landscape isn’t a question of independent wealth or industry connections—it’s a matter of appealing to humans’ primal instincts.”
— WILLAMETTE WEEK
“AN ICON IS BORN.”
— VORTEX
“The design world has always known the power of icons, but until now had little idea of how to get there. Mustard explains all in his brilliant book.”
— Clive Wilkinson, GOOGLEPLEX Architect and Workplace Master Design Pioneer, and FAST COMPANY’s 100 Most Creative People
“Making anything seem easy takes a lot of careful work. Across music, cultures, genres, disciplines, decades and centuries, Jamie Mustard shows off the strength of simplicity—how it inspires, endures and can be applied every day.
— Ryan White, Author, SPRINGSTEEN: Album by Album and JIMMY BUFFETT: A Good Life All the Way
“A NEW ERA OF LITERATURE.”
— FLAUNT
“We can STAND OUT in a crowd and create memorable impressions, expressions, and experiences via our products, brands, music, messaging, and art.”
— BOOKPAL
“A powerful book filled with profound and pragmatic insights. Mustard single-handedly shatters the mystique surrounding successful branding and disruption. A must-read for those who aspire to be on the vanguard of change.”
— Rebecca D. Costa, Author, THE WATCHMAN’S RATTLE, Sociobiologist and Futurist
“If you are trying to make a complicated thing simple, understood and desired, in a world full of noise, The Iconist is the solution.”
—Tibi Iovu, NASA, Mission Control Ace CASSINI SPACECRAFT
“Jamie Mustard’s secret to standing out is steeped in creativity and common sense. The Iconist offers his fresh yet timeless perspective on how to break through.”
— Joanne Gordon, Coauthor with Starbucks CEO Howard Schultz, ONWARD and FROM THE GROUND UP
“Jamie Mustard’s gripping insights… offer real solutions for building connection. Amidst a proliferation of choices, Mustard shares a foolproof system for getting seen, heard, and remembered.”
— Kimberly Barta, NIKE Valiant Labs, Dr. MARTENS and SOREL Boots
“CONVEYING COMPLEXITY THROUGH A MONOLITHIC ANCHOR!”
– NIKE Brand Creative Team
“Jamie Mustard’s The Iconist answers a core question on building great customer relationships: How do we capture their attention and make us forever memorable in their life? This is truly an important book.”
— Jeanne Bliss, MICROSOFT, World’s First Chief Customer Officer
“If you want to be heard in today’s noisy world, shut up and read this book.”
— Jim Riswold, Author, Hitler Saved My Life
“…a deeply valuable guide for commanding attention.”
— Bobby Souers, WIEDEN+KENNEDY
“The Iconist, compels questions of great urgency and relevance to the health of the social matrix that gives our lives meaning and purpose. It is excellent.”
— Dr. Shauna H. Springer, Phd, World’s Leading Authority on PTSD and Moral Injuries for Veterans
In my thirty years of representing speakers, leaders, and thinkers including Jimmy Carter, Carl Sagan, Desmond Tutu, Peter Drucker, Jared Diamond, Margaret Atwood, Malcolm Gladwell and Hunter S. Thompson — to name a few, I have seen, studied and lived with a lot of ideas.
I can say from this unique vantage point that The Iconist is special.
Imagine that you are driving on a winding mountain road as dusk approaches. As it gets darker you turn on your lights. Fog emerge and becomes thicker as time goes on. The once helpful car lights are now blinding in the fog. You must slow down, and eventually, you decide to pull over when the fog becomes too thick and too hard to get through. Now think of the fog as the information that bombards us every day.
The very tools and skills use to navigate the road ahead become a hindrance when the fog grows thick. The Iconist provides you with a new toolkit and expertise to pierce through the fog. In a world where each of us is struggling to matter, Jamie Mustard provides us hope for the future.”
— Michael Humphrey, CEO, NEXTUP SPEAKERS
