ACCLAIM

JAMIE MUSTARD

Jamie Mustard is a thinker, designer, fine artist and writer who also writes on human perception of art, ideas and objects.  He works as a strategic multi-media consultant, teacher, interdisciplinary artist, design and product futurist—and Iconist. He has codified the primal laws of what makes anything iconic—the anatomy of what causes any idea, art or message to STAND OUT and take hold in the human mind, across any medium. His passion is to teach the science and art of obviousness, helping professionals, change agents, artists and businesses confidently, and at will, make their messages, brands and ideas STAND OUT to their desired audiences—breaking through the clutter cloud and dilution caused by mass messaging that we are all up against.  Jamie believes that as a result of digital overload we are all struggling to be seen and experiencing the same invisibility he felt as a child growing up in extreme poverty in Los Angeles.

Jamie Mustard is NOT a branding or marketing guy. He is a pop culture sociologist that applies his primal laws to brands all over the world as a form of identity DNA. He finds the intersect point between the best of you and your product and what the market most desires and he creates a MONOLITHIC and MONUMENTAL block that serves as a signal that bypasses the digital overload of those who are trying to reach.

Jamie applies these principals across a range of fine art, advertising, strategic communication, science to product design. He is currently creating a large scale mix media painting/installation for the lobby of a luxury boutique hotel — he continues working on an array of videos and short lectures where he teaches on everything from branded story creation, fine art and fine artist demand generation and fine art principles — he ties these ideas to the existential act of being and even trauma. Jamie does this work for companies as an expert in strategic communications — through the lens of what he calls “The Economics of Attention.”

In the fall of 2025, Jamie was invited as a guest of the Armenian government to present to the Ministry of Health and Ministry of Social Affairs to present work on the biology of trauma pioneered by Daniel Amen MD and Eugene Lipov MD. He was a guest of the US Embassy who was interested in his work to be the first to bring new science on trauma as a biological injury to Armenia and this region of the world.

A graduate of the London School of Economics, Jamie’s work is an explanation of the ‘economics of attention’ based on the primal laws of human perception. Jamie’s Iconist work has spanned some of the world’s leading universities, companies, technologies, artists, designers, creatives, nonprofits and the globe–Nike, Cisco, Intel, Adidas, Symantec, Parsons | The New School, Pratt Institute, Georgetown University, Hult International Business School, US Army Special Forces, US Army Psychological Operations and TEDx at creative giant Wieden + Kennedy. Jamie was interviewed live on stage at Content London with Mindhunter lead actor, Holt McCallany, where he also hosted a panel on social change through scripted dramatic television for some of the world’s leading studios and film producers. He produced the documentary Showbiz is My Life which was selected and screened by Lincoln Center as one of the best films of the year upon its release. Jamie is resident Iconist and serves on the advisory board at ForbesIGNITE, the meaning-in-business and social change arm of Forbes Media. He is the winner of the The National Indie Excellence Award as well as the OWL Outstanding Works in Literature Award for his book, The Iconist, where he was nominated alongside David Epstein, Safi Bahcall and Malcomb Gladwell.