CATCH THE EYE
"Human attention span is today's
and forever's scarcity."
"Jamie Mustard cracked the code."
– Rich Karlgaard, Publisher FORBES
ACCLAIM FOR THE ICONIST
2019 OWL AWARD WINNER
Outstanding Works of Literature
“JAMIE MUSTARD OFFERS A REMARKABLE SET OF PROVOCATIVE IDEAS TO MEET THE DEFINING BUSINESS CHALLENGE OF OUR TIME.”
– WILLIAM C. TAYLOR, Cofounder & Founding Editor, FAST COMPANY
“A ROADMAP FOR EACH OF US TO BE HEARD IN THE NOISE OF OUR NEW DIGITAL LIVES”
– DAN PINK, NYT Best-selling Author, DRIVE and WHEN
“MUSTARD SINGLE-HANDEDLY SHATTERS THE MYSTIQUE SURROUNDING SUCCESSFUL BRANDING AND DISRUPTION”
– REBECCA D. COSTA, Author, THE WATCHMAN’S RATTLE
– PSYCHOLOGY TODAY
“A NEW ERA OF LITERATURE.”
“AN ICON IS BORN.”
“CONVEYING COMPLEXITY THROUGH A MONOLITHIC ANCHOR!”
– NIKE Brand Creative Team
“WHY CERTAIN THINGS STICK AND OTHERS FADE FROM MEMORY–WE’RE NOT JUST TALKING ABOUT NIKE–OR BIG BUSINESSES–THIS IS FOR INDIVIDUALS”
– ABC NEWS
“I will never look at a single product or product line the same way again.”
— Hans Albing, UNDERARMOUR
The Iconist has amazingly codified a set of laws that will get anyone to take a closer look at any creation.”
— Carl Arnese, ADIDAS Future Innovation
“Standing out in today's hypersaturated media landscape isn't a question of independent wealth or industry connections—it's a matter of appealing to humans' primal instincts.”
— WILLAMETTE WEEK
“We can STAND OUT in a crowd and create memorable impressions, expressions, and experiences via our products, brands, music, messaging, and art.”
“A powerful book filled with profound and pragmatic insights. Mustard single-handedly shatters the mystique surrounding successful branding and disruption. A must-read for those who aspire to be on the vanguard of change.”
— Rebecca D. Costa, Author, THE WATCHMAN’S RATTLE, Sociobiologist and Futurist
Making anything seem easy takes a lot of careful work. Across music, cultures, genres, disciplines, decades and centuries, Jamie Mustard shows off the strength of simplicity – how it inspires, endures and can be applied every day.
— Ryan White, Author, SPRINGSTEEN: Album by Album and JIMMY BUFFETT: A Good Life All the Way
“The design world has always known the power of icons, but until now had little idea of how to get there. Mustard explains all in his brilliant book.”
— Clive Wilkinson, GOOGLEPLEX Architect and Workplace Design Pioneer, FAST COMPANY’s 100 Most Creative People and Master of Design
“In my thirty years of representing speakers, leaders, and thinkers including Jimmy Carter, Carl Sagan, Desmond Tutu, Peter Drucker, Jared Diamond, Margaret Atwood, Malcolm Gladwell and Hunter S Thompson, to name a few, I have seen, studied and lived with a lot of ideas. I can say from this unique vantage point that The Iconist is special.
Imagine that you are driving on a winding mountain road as dusk approaches. As it gets darker you turn on your lights. Fog emerge and becomes thicker as time goes on. The once helpful car lights are now blinding in the fog. You must slow down, and eventually, you decide to pull over when the fog becomes too thick and too hard to get through.
Now think of the fog as the information that bombards us every day. The very tools and skills use to navigate the road ahead become a hindrance when the fog grows thick. The Iconist provides you with a new toolkit and expertise to pierce through the fog. In a world where each of us is struggling to matter, Jamie Mustard provides us hope for the future.”
—Michael Humphrey, NextUp Speakers, CEO
“If you are trying to make a complicated thing simple, understood and desired, in a world full of noise, The Iconist is the solution.
—Tibi Iovu, NASA, Mission Control Ace CASSINI SPACECRAFT
“Jamie Mustard’s secret to standing out is steeped in creativity and common sense. The Iconist offers his fresh yet timeless perspective on how to break through.
— Joanne Gordon, Coauthor with Starbucks CEO Howard Schultz, ONWARD and FROM THE GROUND UP
“The Iconist should be required reading for anyone endeavoring to communicate a message (hell, even just survive)... Jamie's approach will redefine how you think."
— Derek Welch,Co-Founder BIG-GIANT, UNKL
“Jamie Mustard’s gripping insights... offer real solutions for building connection. Amidst a proliferation of choices, Mustard shares a foolproof system for getting seen, heard, and remembered.”
— Kimberly Barta, NIKE Valiant Labs, Dr. MARTENS and SOREL Boots
“Jamie Mustard’s The Iconist answers a core question on building great customer relationships: How do we capture their attention and make us forever memorable in their life? This is truly an important book.”
— Jeanne Bliss, MICROSOFT, World’s First Chief Customer Officer
“If you want to be heard in today’s noisy world, shut up and read this book.”
— Jim Riswold, Author, Hitler Saved My Life
“...a deeply valuable guide for commanding attention.”
— Bobby Souers, WIEDEN+KENNEDY
“Jamie’s codification of icons explains why all art works and generates interest, or fails to hit the mark.”
— Melanie Pullen, World Renowned Artist, Photographer, THE GETTY MUSEUM Permanent Collection
“The Iconist, compels questions of great urgency and relevance to the health of the social matrix that gives our lives meaning and purpose. It is excellent.”
— Dr. Shauna H. Springer, Phd,
World's Leading Authority on PTSD and Moral Injuries for Veterans
Scarcity of attention is the defining social and business challenge of our time.
"If Einstein were alive, he'd wake up tomorrow and spend the first couple hours of his day digging out his inbox and getting a bunch of Slack notifications. And we wouldn't have relativity."
– DREW HOUSTON, CEO, DROPBOX
GETTING OTHERS TO
FOCUS ON YOUR OFFERING IS THE MOST IMPORTANT THING IN A WORLD OVERLOADED WITH CONTENT.
“There is no one better at getting the world to understand what you have to offer.”
– Holt McCallany, Star of MINDHUNTER on Netflix
“My work needed power and clarity that would get noticed – Jamie’s BLOCKS™ changed everything.”
– Jeanie Coyle, Bank of America and American Express, SVP of Human Resources,
Founder Worktelligence, Author Make Talent Your Business
“Jamie can make anyone STAND OUT in a transparent and genuine way.”
– Bibi McGill, Lead Guitarist, Musical Director, BEYONCE
“Mustard shares a foolproof system for getting seen, heard, and remembered.”
– Kimberly Barta, NIKE Valiant Labs, Dr. MARTENS, Former Global Brand Leader
“Jamie understands better than anyone why things succeed and why they fail.”
– Melanie Pullen, World Renowned Artist, GETTY MUSEUM Permanent Collection
“Jamie can tell you why people pay attention.”
– Hector Delgado, Executive Producer, A$AP ROCKY
“Through a sweeping survey of art and communications, he left the audience empowered to apply his principles to their own work.”
– Tsilli Pines, Design Week Portland, PDX Organizer and Host of Creative Mornings
“Jamie is truly an Iconist. He can teach anyone to stand out and grab attention no matter what they do.”
– Kevin Carroll, Best-selling Author, Rules of the Red Rubber Ball,
Creative Artist Agency and WSB Speaker + Global Social Change Agent
“Jamie is a revolutionary thinker and a rare human being.”
– Dr. Donna Schuurman, Executive Director Emeritus, The Dougy Center
“Jamie really does have a primal understanding of why art grabs attention or fails to take hold.”
– Heidi Vogel, Lead Singer, Cinematic Orchestra
THE ICONIST WORK + TALKS
"Lessons from history, psychology, the arts, and pop culture to illustrate unchanging primal laws called Blocks–the simple mechanism underlying what makes anything iconic."
– PUBLISHER’S WEEKLY
Jamie Mustard is an artist and writer on perception in the physical world. He works as a strategic multi-media consultant, teacher, interdisciplinary art, design and product futurist—and Iconist. He has codified the primal laws of what makes anything iconic—the anatomy of what causes any idea, art or message to STAND OUT and take hold in the human mind, across any medium. His passion is to teach the science and art of obviousness, helping professionals, change agents, artists and businesses confidently, and at will, make their messages, brands and ideas STAND OUT to their desired audiences—breaking through the clutter cloud and dilution caused by mass messaging that we are all up against. Jamie believes that as a result of digital overload we are all struggling to be seen and experiencing the same invisibility he felt as a child growing up in extreme poverty in Los Angeles.
A graduate of the London School of Economics, Jamie’s work is an explanation of the ‘economics of attention’ based on the primal laws of human perception. Jamie’s Iconist work has spanned some of the world’s leading universities, companies, technologies, artists, designers, creatives, nonprofits and the globe–Nike, Cisco, Intel, Adidas, Symantec, Parsons | The New School, Pratt Institute, Georgetown University, Hult International Business School, US Army Special Forces, US Army Psychological Operations and TEDx at creative giant Wieden + Kennedy. Jamie was interviewed live on stage at Content London with Mindhunter lead actor, Holt McCallany, where he also hosted a panel on social change through scripted dramatic television for some of the world’s leading studios and film producers. He produced the documentary Showbiz is My Life which was selected and screened by Lincoln Center as one of the best films of the year upon its release. Jamie is resident Iconist and serves on the advisory board at ForbesIGNITE, the meaning-in-business and social change arm of Forbes Media. He is the winner of the 2019 OWL Outstanding Works in Literature Award for his book, The Iconist, where he was nominated alongside David Epstein, Safi Bahcall and Malcomb Gladwell.
Corey Drayton is a Fine Artist, Writer, Producer and Cinematographer from the UK living in the majestic Pacific Northwest. Corey has been a cinematographer and a photographer for nearly 20 years. Cameras have been his gateway to the world––taking him to nearly every continent, putting him face-to-face with some of the 20th century’s greatest luminaries, Hunter S. Thompson, Anne Waldman, Peter Boghossian, Chuck Klosterman and more. With 23 years in motion pictures across four continents, including work for Rolling Stone, WELT, The Times of London, Adidas, Intel and TEDx. Corey has brought his fusion of technical skill and immersive observation to Documentary Film including Academy Award Winner The Cove. His photographic work was included in Bring Music Home, a print documentary chronicle of the COVID-19 pandemic’s effect on Live Music Venues through North America.
Among the last of a generation of cinematographers trained on 16mm cameras, Corey studied under Phil Solomon, and Stan Brakhage. He holds a Masters Degree from The European Graduate School in Saas-Fee Switzerland, and taught a new generation of cinematographers as an instructor at The Newspace Center for Photography until the school’s closing in 2017. He believes courage, generosity and the diligent pursuit of are the maxims of the artist, and that visual art and the written word are vital tools to examine the human condition.