STAND OUT
IDENTITY DNA
STAND OUT FROM MASS DISTRACTION NO MATTER THE MEDIUM
ENDORSEMENTS
“I will never look at a single product or product line the same way again.”
— Hans Albing, UNDERARMOUR
“The Iconist has amazingly codified a set of laws that will get anyone to take a closer look at any creation.”
— Carl Arnese, ADIDAS Future Innovation
“The Invisible Machine is a powerful book, filled with hope on recovery from the trauma that haunts millions of people. I highly recommend it.”
—DANIEL G. AMEN, MD, founder of Amen Clinics and New York Times bestselling author of THE END OF MENTAL ILLNESS and CHANGE YOUR BRAIN EVERY DAY, on THE INVISIBLE MACHINE
“Standing out in today’s hypersaturated media landscape isn’t a question of independent wealth or industry connections—it’s a matter of appealing to humans’ primal instincts.”
— WILLAMETTE WEEK
“In The Invisible Machine, Lipov and Mustard rewrite the recovery narrative for many who have experienced personal disruptions and life compromises. Through personal stories we learn that traumatic experiences may lock the nervous system into a chronic state of defense and fight-flight behaviors, while compromising feelings of safety and sociality. The Lipov treatment gives permission to retune, enabling one to return to sociality, playfulness, and social connection.”
—Stephen W. Porges, PhD, author of THE POLYVAGAL THEORY, founding director of the Traumatic Stress Research Consortium at Kinsey Institute Indiana University Bloomington and professor at University of North Carolina at Chapel Hill
“The Invisible Machine combines Lipov’s astonishing innovation with Mustard’s keen analysis and masterful integration. This book is a compelling game-changer.”
—JOHN “JAY” FABER, MD, double board-certified forensic trauma specialist and former national medical director for Humana’s behavioral health division
“Making anything seem easy takes a lot of careful work. Across music, cultures, genres, disciplines, decades and centuries, Jamie Mustard shows off the strength of simplicity—how it inspires, endures and can be applied every day.
— Ryan White, Author, SPRINGSTEEN: Album by Album and JIMMY BUFFETT: A Good Life All the Way
“A powerful book filled with profound and pragmatic insights. Mustard single-handedly shatters the mystique surrounding successful branding and disruption. A must-read for those who aspire to be on the vanguard of change.”
— Rebecca D. Costa, Author, THE WATCHMAN’S RATTLE, Sociobiologist and Futurist
“If you are trying to make a complicated thing simple, understood and desired, in a world full of noise, The Iconist is the solution.”
—Tibi Iovu, NASA, Mission Control Ace CASSINI SPACEPROBE
"The nervous system can be reset. The significance of that, recognized by the legal system, and the medical profession would be revolutionary."
– DR. GABOR MATÉ MD, New York Times bestselling author of THE MYTH OF NORMAL, on THE INVISIBLE MACHINE
“The Iconist should be required reading for anyone endeavoring to communicate a message (hell, even just survive)… Jamie’s approach will redefine how you think.”
— Derek Welch, Co-Founder BIG-GIANT, UNKL
“A NEW ERA OF LITERATURE.”
— FLAUNT
“Dr. Lipov discovered and perfected a modern treatment for Post Traumatic Stress. He understands how my patients hurt and has helped them heal. His work with Jamie Mustard is an amplifier of change. This book rewrites the narrative of trauma as a physical injury and is a must read.”
—FRANK OCHBERG, MD, founding father of trauma science and doctor who coined the terms ‘Stockholm syndrome’ and ‘post-traumatic stress injury’, on THE INVISIBLE MACHINE
“Jamie Mustard’s gripping insights… offer real solutions for building connection. Amidst a proliferation of choices, Mustard shares a foolproof system for getting seen, heard, and remembered.”
— Kimberly Barta, NIKE Valiant Labs, Dr. MARTENS and SOREL Boots
“Jamie can tell you why people pay attention.”
– Hector Delgado, Executive Producer, A$AP ROCKY
“The Iconist, compels questions of great urgency and relevance to the health of the social matrix that gives our lives meaning and purpose. It is excellent.”
— Dr. Shauna H. Springer, Phd, “Doc Springer”, Leading Authority on PTSD for Veterans
“Jamie Mustard’s secret to standing out is steeped in creativity and common sense. The Iconist offers his fresh yet timeless perspective on how to break through.”
— Joanne Gordon, Coauthor with Starbucks CEO Howard Schultz, ONWARD and FROM THE GROUND UP
