ACCLAIM
“Human attention span is today's and forever's scarcity. Jamie Mustard cracked the code.”
– Rich Karlgaard, Publisher FORBES
“A roadmap for each of us to be heard in the noise of our new digital lives.”
— DAN PINK, NYT Best-selling Author, DRIVE and WHEN
“Why certain things stick and others fade from memory—we’re not just talking about Nike—or big businesses—this is for individuals.”
– ABC News
“Jamie Mustard offers a remarkable set of provocative ideas to meet the defining business challenge of our time.”
– WILLIAM C. TAYLOR, Cofounder, FAST COMPANY
JAMIE MUSTARD
Jamie Mustard is an artist and writer on perception in the physical world. He works as a strategic multi-media consultant, teacher, interdisciplinary art, design and product futurist—and Iconist. He has codified the primal laws of what makes anything iconic—the anatomy of what causes any idea, art or message to STAND OUT and take hold in the human mind, across any medium. His passion is to teach the science and art of obviousness, helping professionals, change agents, artists and businesses confidently, and at will, make their messages, brands and ideas STAND OUT to their desired audiences—breaking through the clutter cloud and dilution caused by mass messaging that we are all up against. Jamie believes that as a result of digital overload we are all struggling to be seen and experiencing the same invisibility he felt as a child growing up in extreme poverty in Los Angeles.
A graduate of the London School of Economics, Jamie’s work is an explanation of the ‘economics of attention’ based on the primal laws of human perception. Jamie’s Iconist work has spanned some of the world’s leading universities, companies, technologies, artists, designers, creatives, nonprofits and the globe–Nike, Cisco, Intel, Adidas, Symantec, Parsons | The New School, Pratt Institute, Georgetown University, Hult International Business School, US Army Special Forces, US Army Psychological Operations and TEDx at creative giant Wieden + Kennedy. Jamie was interviewed live on stage at Content London with Mindhunter lead actor, Holt McCallany, where he also hosted a panel on social change through scripted dramatic television for some of the world’s leading studios and film producers. He produced the documentary Showbiz is My Life which was selected and screened by Lincoln Center as one of the best films of the year upon its release. Jamie is resident Iconist and serves on the advisory board at ForbesIGNITE, the meaning-in-business and social change arm of Forbes Media. He is the winner of the The National Indie Excellence Award as well as the OWL Outstanding Works in Literature Award for his book, The Iconist, where he was nominated alongside David Epstein, Safi Bahcall and Malcomb Gladwell.
